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Boost your coffee shop’s visibility with social media – Learn how to attract customers, increase engagement, and drive sales.
What is social media marketing?
Nowadays, social media are indeed a powerful tool to market your business, as almost everyone owns a computer or a smartphone. By doing social media marketing, you can increase your customer engagement rates while benefitting from lessened marketing costs. Numerous coffee shops have broke the internet by having a successful strategy, such as The Nitro Bar (US) with its 475k followers on TikTok. Having a powerful social media strategy allows to improve foot traffic but also customer loyalty.
For my part-time job, I’ve been working as a Social Media Manager for Shukery Coffee, a coffee shop that recently opened in the Pyramides district. We are mainly active on Instagram, the account having reached almost 1,000 followers since January 2025.
What platforms?
From what I could observe, and did in my communications plan, these are the key platforms that can make a coffee shop benefit from increased visibility and higher engagement:
- Instagram (Meta Ads): best for brand identity and visual storytelling
- TikTok (TikTok Ads): best to go viral, playing on trends and the younger audience
- Facebook (Meta Ads): best for older audience, to promote authentic and good coffee
- Google My Business: best for people to discover your business via Google services
After having decided on your graphic charter, you can start crafting your social media strategy, define your content pillars and their frequency. What do you want to promote? There are a lot of content pillars to choose from, such as product highlights, Behind-the-Scenes, but also educational content about coffee.
How to increase growth?
The next question you might ask yourself is how to increase engagement and growth? Well, there are a few ways:
- Using hashtags and geotagging: best for free exposure
- Collaborations with local influencers (lifestyle, food…): best for freemium exposure
- Paid advertising: best to highlight your best-performing content or target coffee lovers within a specific range
- Interactive content: best for creating a customer loyalty base
After having done all of that, you can measure success and adjust your strategy by tracking your KPIs (Key Performance Indicators), based for instance on engagement or conversion rate, but also reach and impressions.
As seen above, social media is essential for coffee shops: it’s a powerful way to drive sales, while being free and engaging. In the next article, I will give you content ideas that you can post on your social media, in order to attract customers.